Context

Church Christmas lobby engagement event

My Role

Service Designer · UX Designer · Operational Designer

Duration

2 weeks (planning → execution)

Tools

WhatsApp Business · iCloud Shared Albums · Apple ecosystem (iPhones) · SELPHY Photo Layout · CP1500 printers

Skills demonstrated

Service design · Operational UX · System thinking · Human flow · Tool composition

Goals & Success Criteria

01. Guest Experience

  • Minimal waiting
  • Clear, simple instructions
  • Easy, stress-free collection

02. Crew Experience

  • Clear role separation
  • Low cognitive load
  • Minimal coordination needed
  • Error-proof printing flow

03. Operational

  • Reduce peak-time congestion
  • Maximise printer throughput
  • Use familiar, existing tools
  • Avoid custom systems or apps
Key Insights

Through early walkthroughs and scenario mapping, several insights emerged:

1

Airdrop introduced unnecessary friction

Device compatibility, permissions, and interruptions slowed down the process.
2

WhatsApp is universal and familiar

Guests already know how to use it — no learning curve required.
3

Volunteer clarity is critical

Clear task ownership matters more than speed.
4

Existing consumer tools can be intentionally composed into a system

iCloud Shared Albums, comments, and likes could replace complex tracking tools.

Design Strategy

Instead of optimising only for speed during the lobby hour, I designed the experience as a time-distributed service system, shifting demand earlier and simplifying peak-time interactions.

This approach spreads workload across time and reduces congestion at peak moments.

Stage 1

Photo Submission

Guests submit photos via WhatsApp only.
Submission rules:

  • Max 2 photos per guest
  • Landscape orientation for best print fit
Crew A responsibilities:

  • Receive photos via WhatsApp Web
  • Assign queue numbers
  • Upload photos to iCloud Shared Albums
  • Add queue number as a comment
  • Reply guests with their queue number

Guests could enjoy the carnival without waiting in line.

Stage 2

Printing Workflow (Backstage)

Printing was distributed across the team using iCloud Shared Albums to reduce coordination overhead and prevent duplication.

Both Crew B and Crew C handled printing, cutting, and tray placement for their assigned queue ranges.

Shared Album Logic

  • Comment = queue number
  • ❤️ Like = printed

This lightweight system allowed the printing crew to work independently without verbal coordination, spreadsheets, or manual tracking — significantly reducing cognitive load during peak periods.

Stage 3

Collection & Pickup

(Inspired by familiar fast-service pickup logic)

Instead of sorting printed keychains strictly by numerical order, we designed a last-digit tray allocation system, similar to how quick-service restaurants handle high-volume pickups efficiently.

How it works
Each queue number is assigned to a tray based on its last digit.

Example:
– Queue #23 → Tray 2 / 3
– Queue #47 → Tray 6 / 7
– Queue #90 → Tray 0 / 1

After printing and cutting, Crew B and Crew C place the photo sheets into the corresponding tray.

Why this works
– Even distribution of items across trays
– Faster visual scanning for guests
– Minimal sorting effort for volunteers
– Scales naturally as volume increases
– Familiar mental model that requires little explanation

 

This significantly reduced congestion at the collection area and enabled confident self-collection even during peak crowd transitions.

Stage 3

Guest Self-Assembly

Guests collect their photo sheets from the tray that matches their queue number and assemble the keychains themselves at a separate self-assembly table.

This decision:

  • Reduced workload on volunteers
  • Prevented bottlenecks at the pickup point
  • Allowed guests to move at their own pace
  • Kept the overall system calm and scalable

Full SOP Flow
Operations & Tools

Tools & Tactics Used

This approach avoided unnecessary custom development and demonstrated how existing consumer tools can be intentionally composed into an effective service system.

1

WhatsApp Business

- Single universal submission channel
- Asynchronous photo intake
- Works for all devices
2

iCloud Shared Albums

- Repurposed as a lightweight task system
- Comments for queue tracking
- Likes for completion status
3

Apple Ecosystem

- iPhones used for intake, printing, and capture
- Native apps reduced training and errors

Outcomes & Impact

Despite tight constraints:

  • Hundreds of guests were served smoothly
  • No long or stressful queues formed
  • Volunteers reported low stress and clarity
  • Guests could enjoy the event freely

The system remained manageable even during peak transitions.

Reflection & Learnings

Key Takeaways

These reinforced that service design extends beyond flow — it includes context, environment, and visibility.

1

Location matters

The booth location wasn’t aligned with natural foot traffic. Future events should map movement paths earlier with venue teams.
2

Visibility can be improved

Some guests didn’t realise the photo keychain was available. Clearer signage and pre-service announcements would improve awareness.
3

Physical environment matters

Shelter and cover for the booth should be planned upfront — not just for equipment safety, but crew comfort.

Designing with Generative AI

Generative AI played a key role as a thinking and systems-design partner.

Through iterative brainstorming, I explored:

  • Crowd-flow scenarios
  • Alternatives to Airdrop
  • Ways to leverage the Apple ecosystem without building custom tools
  • Queue logic inspired by familiar real-world patterns

AI helped accelerate exploration and decision-making, allowing me to arrive at a solution that was simple, scalable, and realistic for a volunteer-run environment.

Rather than replacing design judgment, AI supported faster evaluation of options against real-world constraints.

Final Reflection

“Good UX is often invisible, systems that quietly support meaningful experiences.”

This project strengthened my ability to design service systems under real constraints, balancing guest experience with backstage feasibility while thinking beyond screens into operations and human behaviour. It reaffirmed my belief that good UX is often invisible — systems that quietly support meaningful experiences — even under pressure