Sun Son Trading is a traditional bakery ingredient store, which is located in Kluang, Johor, Malaysia. With the rebranding, the idea of the logo design is using the element of bakery ingredient, like wheat; the company name, “Sun” (Sun) + “Son” (Human); and the English’s pronunciation of “Sun Son” , which is similar to “33” in pronunciation of Chinese .

It is using the die-cut acrylic signage with LED as finishing, which I would like to bring out the concept that Sun Son could illuminate the audience by the sunlight in the darkness as their company name.
All logo elements—the illustrations, typography, icons, and numbers

Client: Sun Son Trading
Designer: Starfish Lim Xin Yi